SCARCE EARLY 20TH C SIN NONG MEDICAL OFFICE SINGAPORE, VINT PROD AD PAPER POSTER

Description

SCARCE
'SIN NONG'
MEDICAL OFFICE
(CHEMISTS & DRUGGISTS) SINGAPOREAN EARLY 20TH CENTURY
PRE-WWII, VINTAGE PHARMACUETICAL
&
MEDICINAL PRODUCT ADVERTISING COLOR
LITHOGRAPHED POSTER
on
PAPER
Lee Printing Company
(Circa 1930)
Early 20th century,
pre-WWII
Asian
vintage pharmaceutical & medicinal product advertising posters & color lithographed ephemera & broadsides
DIMENSIONS:
Matting:
25" Height x 19" Width
Image under matting:
20 1⁄4" Height x 14 1⁄4" Width
Weight:
13.8 oz. (including matting & backing board)
ADDITIONAL INFORMATION:
This color lithographed poster shows an elegant young
Asian
woman, most likely
C
h
inese
S
i
n
g
a
p
orean,
in a central upright vertical window, surrounded by
19 containers
of various boxed drugs and medicines. There's an artist's stamped signature in both red and black ink. Chop printed along the right lower edge, with text in traditional
C
h
inese
hieroglyphs and some text in
E
n
g
l
i
s
h
above the graphic iconography of the image of the young woman. This
pre-WWII
vintage
Singapore
advertising poster,
was influenced by the
Yue Feng Pai
or calendar posters, which were a famous product of
pre-WWII
Shanghai
(mainland
C
h
ina.)
These posters usually feature an attractive, young fashionable lady in the center of the poster, in order to catch the eye of the public, as this one does, along with both the
Gregorian and lunar calendars,
peppered with images of the goods the poster was designed to advertise. This poster is an advertisement for the historical pharmaceutical store called
Sin Nong Medical Office
(1866-2012)
in
Singapore.
A block of text under the image of the young, glamorous female model gives a brief introduction of the store's history and information about their specially formulated products. The artist,
Hang Zhiying
(1900-1947)
was one of the leading painters of
Yue Feng Pai
and was regarded as the founding father of
modern
Chinese
advertising.
The lithographed color poster is hinged on the upper portion of the red matboard. T
here's only a slight scratch on the figure's forehead. Not only a terrific
Singaporean
pre-WWII
artifact but a wonderful piece of early pharmaceutical and medicinal advertising. Very nice.
CONDITION:
Good to Very Good overall vintage condition.